Certified Specialist Programme in Crisis Communication for Sales Teams

Thursday, 02 October 2025 11:10:57

International applicants and their qualifications are accepted

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Overview

Overview

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Certified Specialist Programme in Crisis Communication for Sales Teams equips sales professionals with essential skills to navigate challenging situations.


This programme focuses on effective communication strategies during reputational crises. You'll learn to manage media relations, social media fallout, and internal communications.


Crisis management training for sales teams is crucial. This intensive programme helps mitigate damage and protect your company's image. Learn techniques for damage control and proactive risk assessment.


Ideal for sales managers and representatives, this Certified Specialist Programme in Crisis Communication will elevate your professional capabilities.


Enroll today and become a certified crisis communication specialist. Discover how to transform challenges into opportunities.

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Crisis Communication training for sales teams is crucial. This Certified Specialist Programme equips your sales professionals with essential skills to navigate reputational threats and maintain customer trust. Learn effective strategies for risk management and proactive communication during sensitive situations. Boost your career prospects with this highly sought-after certification, enhancing your ability to mitigate crises and build stronger client relationships. Our unique blended learning approach combines interactive workshops and real-world case studies for practical application. Become a certified crisis communication specialist and safeguard your sales team’s and your company's reputation.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Crisis Communication Fundamentals & Best Practices
• Identifying & Assessing Potential Sales Crises: Risk Assessment & Mitigation
• Crisis Communication Planning for Sales Teams: Developing a robust plan including communication channels, key messages and escalation protocols.
• Media Relations & Public Statement Strategies in Sales Crises: Managing media inquiries, crafting effective press releases, and conducting interviews.
• Internal Communication During Sales Crises: Maintaining morale and transparency with employees.
• Social Media Management in a Sales Crisis: Monitoring, responding, and mitigating negative online sentiment.
• Legal & Ethical Considerations in Sales Crisis Communication: Understanding legal liabilities and ethical responsibilities.
• Crisis Communication Training & Simulation for Sales Staff: Practical exercises and scenarios.
• Post-Crisis Review & Improvement: Learning from experiences to refine strategies.
• Measuring the Effectiveness of Sales Crisis Communication: Analyzing outcomes and identifying areas for improvement.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role in Crisis Communication Description
Sales & Crisis Communication Specialist Develops and implements strategies to mitigate reputational damage during sales crises; providing proactive communication training to sales teams. High demand for strong communication and problem-solving skills.
Senior Crisis Communication Manager (Sales Focus) Leads crisis communication efforts within the sales department; manages media relations and internal communications during critical incidents; expert in stakeholder management. Significant experience and leadership skills required.
Sales Representative with Crisis Communication Skills Handles customer complaints and negative feedback effectively; de-escalates tense situations and maintains positive client relationships. Requires excellent interpersonal and communication skills.
Marketing and Sales Communication Specialist Develops communication strategies that address potential crises proactively and reactively; ensures consistent brand messaging. Knowledge of both marketing and sales processes needed.

Key facts about Certified Specialist Programme in Crisis Communication for Sales Teams

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The Certified Specialist Programme in Crisis Communication for Sales Teams equips sales professionals with the essential skills to navigate and mitigate reputational damage during critical incidents. This specialized training focuses on proactive strategies and reactive responses, enhancing their ability to protect the company's image and maintain client relationships amidst challenging situations.


Participants in this intensive program will learn to identify potential crisis triggers, develop effective communication plans, and master the art of delivering consistent messaging across various platforms. They'll gain hands-on experience through simulations and case studies, honing their ability to manage stakeholder expectations and address sensitive information with professionalism. The program also covers media relations and social media crisis management, crucial aspects of modern sales leadership.


The programme typically runs for three days, combining expert-led lectures with interactive workshops. The modular structure allows for flexible learning and easy integration with existing work schedules. Upon successful completion, participants receive a globally recognized certification, validating their expertise in crisis communication for sales environments.


In today's interconnected world, effective crisis communication is no longer optional but a necessity for sales teams. This program's industry relevance is undeniable, providing valuable skills highly sought after by businesses across various sectors. Graduates are better equipped to handle difficult conversations, protect sales revenue streams, and bolster the reputation of their organizations, ultimately improving sales performance and client retention.


This Certified Specialist Programme in Crisis Communication for Sales Teams delivers a strong return on investment, providing sales professionals with the knowledge and confidence needed to manage any crisis effectively. The practical skills learned are immediately applicable, enhancing their overall value to the organization and contributing to long-term business success. This program enhances public relations skills for sales professionals and cultivates leadership skills in crisis management.

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Why this course?

Certified Specialist Programme in Crisis Communication is increasingly significant for sales teams navigating today's volatile market. A recent study by the UK's Chartered Institute of Public Relations revealed that 70% of businesses experienced a reputational crisis in the past 3 years, impacting sales significantly. This underscores the urgent need for sales professionals to possess robust crisis communication skills. Effective crisis management can mitigate financial losses and preserve brand loyalty, crucial factors in a competitive landscape. The programme equips sales professionals with the tools to proactively identify, manage, and respond to crises, turning potential damage into opportunities to strengthen customer relationships and bolster sales.

Crisis Type Percentage
Product Recall 30%
Social Media Outrage 25%
Data Breach 20%
Negative PR 15%
Other 10%

Who should enrol in Certified Specialist Programme in Crisis Communication for Sales Teams?

Ideal Audience for Certified Specialist Programme in Crisis Communication for Sales Teams Description
Sales Professionals Facing increasing pressure to manage reputation and navigate difficult client interactions, requiring advanced skills in risk management and effective communication strategies. Over 70% of UK businesses experience a reputational crisis annually (*Source needed*), highlighting the urgency for enhanced crisis communication training.
Sales Managers & Team Leaders Responsible for training their teams and ensuring consistent messaging during challenging situations, needing to develop and implement effective crisis communication plans and build resilience within their sales teams. Investing in their team's expertise in conflict resolution and proactive communication strategies translates to improved business continuity and enhanced client relationships.
Sales Directors & Senior Management Seeking to enhance the overall performance and professionalism of their sales functions by upskilling their teams in crisis management techniques. Protecting brand reputation is paramount, and this program offers a strategic approach to managing stakeholder expectations and mitigating potential business damage.