Certified Specialist Programme in CRM Marketing Strategy

Saturday, 20 September 2025 21:15:46

International applicants and their qualifications are accepted

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Overview

Overview

Certified Specialist Programme in CRM Marketing Strategy equips marketing professionals with advanced CRM skills.


This program focuses on customer relationship management best practices and strategic planning.


Learn to leverage CRM data for targeted campaigns and customer segmentation.


Master marketing automation techniques to enhance customer engagement and loyalty.


The Certified Specialist Programme in CRM Marketing Strategy benefits marketing managers, analysts, and executives seeking to optimize their CRM strategies.


Develop a data-driven approach to CRM marketing and achieve measurable results. Boost your career and advance your organization's success.


Explore the curriculum today and elevate your CRM expertise!

Certified Specialist Programme in CRM Marketing Strategy empowers marketing professionals to master customer relationship management. This intensive program provides hands-on experience with leading CRM platforms, enhancing your data analytics skills for targeted campaigns. Gain expertise in customer lifecycle management, segmentation, and personalization, boosting your career prospects significantly. Become a highly sought-after CRM marketing specialist, leveraging advanced strategies to drive customer loyalty and revenue growth. This unique certification validates your expertise, opening doors to exciting opportunities in a rapidly evolving digital landscape.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• CRM Marketing Strategy Fundamentals
• Customer Data Management and Analytics (Data-driven CRM)
• CRM Software and Technology Integration
• Developing and Executing Targeted CRM Campaigns
• Marketing Automation and Personalization
• Measuring and Optimizing CRM Marketing Performance (ROI)
• CRM and Customer Lifetime Value (CLTV) Management
• Legal and Ethical Considerations in CRM Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:

1 month (Fast-track mode): 140
2 months (Standard mode): 90

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role (CRM Marketing Specialist) Description
CRM Marketing Manager Leads CRM marketing strategy, oversees campaigns, manages CRM systems and teams. High demand, strong salary potential.
CRM Marketing Analyst Analyzes data, identifies trends, and optimizes marketing campaigns using CRM insights. Growing demand in UK marketing.
CRM Marketing Specialist (B2B) Focuses on B2B lead generation and nurturing utilizing CRM technologies. Excellent career progression opportunities.
Senior CRM Marketing Consultant Provides strategic CRM marketing guidance to clients, offering high-level expertise in strategy and implementation. High earning potential.

Key facts about Certified Specialist Programme in CRM Marketing Strategy

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The Certified Specialist Programme in CRM Marketing Strategy equips participants with the knowledge and skills to design and implement effective customer relationship management (CRM) marketing strategies. This intensive program focuses on leveraging CRM systems for enhanced customer engagement and improved ROI.


Learning outcomes include mastering CRM software applications, developing targeted marketing campaigns, analyzing customer data for insights, and implementing personalized customer journeys. Participants will also gain proficiency in marketing automation, campaign management and customer segmentation techniques crucial for CRM success.


The program duration is typically 6 weeks of intensive online learning, combining self-paced modules with live instructor-led sessions and practical workshops. This flexible approach caters to busy professionals seeking professional development in CRM marketing.


This Certified Specialist Programme in CRM Marketing Strategy holds significant industry relevance. Graduates are highly sought after in diverse sectors, including e-commerce, SaaS, and marketing agencies, demonstrating immediate value to potential employers. Skills in customer retention, relationship building, and data-driven decision-making are highly valued across industries. This certificate adds weight to a resume and is a valuable asset for career advancement within the rapidly growing digital marketing landscape.


Upon completion, participants receive a globally recognized certification, showcasing their expertise in CRM marketing strategy and enhancing their competitiveness in the job market. The programme addresses the growing demand for professionals skilled in using CRM systems for successful marketing operations.

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Why this course?

A Certified Specialist Programme in CRM Marketing Strategy is increasingly significant in today's UK market. With the UK’s digital economy booming, effective CRM is crucial for businesses of all sizes. A recent study indicated that 70% of UK businesses utilize CRM systems, yet only 30% effectively leverage them for marketing. This highlights a substantial skills gap.

CRM Skill Importance
Data Analysis High - Crucial for targeted campaigns
Automation High - Improves efficiency and ROI
Customer Segmentation Medium - Improves personalization

This CRM marketing strategy certification addresses this need, equipping professionals with the skills to implement successful, data-driven strategies, leading to improved customer engagement and increased ROI. Demand for skilled professionals in this area is rising rapidly, making this program a valuable investment for career advancement in a competitive UK market. The programme covers critical areas such as data analytics, automation and personalization, all essential elements of modern CRM marketing.

Who should enrol in Certified Specialist Programme in CRM Marketing Strategy?

Ideal Audience for the Certified Specialist Programme in CRM Marketing Strategy
Are you a marketing professional seeking to elevate your CRM marketing skills and strategies? This programme is perfect for individuals aiming for advanced expertise in customer relationship management, data-driven marketing, and campaign optimisation. With over 70% of UK businesses utilising CRM systems (fictional statistic - replace with actual if available), now's the time to enhance your expertise and become a true CRM marketing specialist. This intensive programme is designed for experienced marketing professionals, those transitioning into CRM roles, and ambitious individuals looking to significantly improve their career prospects through demonstrable competence in advanced CRM techniques and strategic planning. Whether you're focused on lead nurturing, customer segmentation, or boosting ROI through targeted campaigns, you will benefit from this structured, certified program.