Certified Professional in Google Analytics for Small Business

Tuesday, 19 August 2025 15:58:44

International applicants and their qualifications are accepted

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Overview

Overview

Certified Professional in Google Analytics for Small Business is your key to mastering Google Analytics 4 (GA4).


This certification equips small business owners and marketers with essential data analysis skills.


Learn to track website traffic, understand user behavior, and improve marketing ROI.


Google Analytics 4 provides valuable insights for informed decision-making.


Gain proficiency in key areas like e-commerce tracking, conversion optimization, and reporting.


The Certified Professional in Google Analytics for Small Business program is designed for beginners and experts alike.


Unlock the power of data and drive your business forward.


Explore the program today and become a Google Analytics expert!

Certified Professional in Google Analytics for Small Business empowers you to master Google Analytics 4 (GA4) and unlock data-driven success. This comprehensive course provides practical, hands-on training, covering website analytics, e-commerce tracking, and reporting. Gain in-demand skills, boosting your career prospects in digital marketing and data analysis. Become a certified Google Analytics expert, showcasing your proficiency to potential employers. Our unique curriculum emphasizes small business applications, providing you with the precise knowledge to excel. Increase your earning potential and transform your career with this invaluable certification.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Analytics 4 (GA4) Fundamentals: Understanding the interface, key metrics, and the transition from Universal Analytics.
• Setting up & Configuring GA4 for Small Businesses: Implementation, data streams, and property configuration for optimal tracking.
• Google Analytics 4 Reporting: Mastering key reports, exploring user acquisition, engagement, and monetization for small business insights.
• E-commerce Tracking in GA4: Setting up enhanced e-commerce tracking to analyze sales, revenue, and conversion funnels.
• Audience Building & Segmentation in GA4: Creating custom audiences for targeted marketing campaigns and analyzing user behavior.
• Data Studio for GA4 Reporting: Creating visually appealing dashboards and reports to present key findings to stakeholders.
• Google Ads Integration with GA4: Linking Google Ads and GA4 to measure the effectiveness of your paid advertising campaigns.
• Analyzing Key Metrics for Small Business Success with GA4: Focusing on ROI, customer lifetime value, and other critical business metrics.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:

1 month (Fast-track mode): 140
2 months (Standard mode): 90

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Certified Professional in Google Analytics for Small Businesses: UK Job Market

Unlock your potential in the thriving UK digital marketing landscape. This certification empowers you to master Google Analytics, a crucial skill for small businesses.

Job Role Description
Google Analytics Specialist Analyze website data, providing insights to optimize marketing strategies and drive business growth. Strong demand in UK SMEs.
Digital Marketing Analyst (Google Analytics) Leverage Google Analytics to track campaigns, identify trends, and enhance ROI. High earning potential for experienced professionals.
Data Analyst (with Google Analytics Expertise) Interpret complex data sets from Google Analytics to inform data-driven decisions for UK businesses. Essential skills in today's market.

Key facts about Certified Professional in Google Analytics for Small Business

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The Certified Professional in Google Analytics for Small Business certification is designed to equip individuals with the practical skills needed to effectively utilize Google Analytics to track and analyze website data. This program focuses on the specific needs of small businesses, providing a tailored learning experience.


Learning outcomes include mastering key Google Analytics features relevant to small business owners, such as understanding website traffic sources, measuring conversions, and interpreting data for improved marketing strategies. You'll learn to create insightful reports and dashboards, ultimately driving better business decisions using data-driven insights.


The duration of the program varies depending on the chosen learning path, but many courses are structured to be completed within a few weeks to a couple of months. This flexible format allows individuals to learn at their own pace while maintaining professional commitments. Self-paced online courses and instructor-led training are often available.


In today's digital landscape, the ability to analyze website performance and utilize data effectively is crucial for success. This Certified Professional in Google Analytics for Small Business credential demonstrates proficiency in Google Analytics, making you a highly valuable asset to any small business, and boosting your marketability across diverse industries, including e-commerce, retail, and services.


The program covers essential aspects of digital marketing analytics, website optimization, and data interpretation, leading to improved ROI and a more data-driven approach to business management. The certification proves your competence in web analytics, demonstrating your capabilities to potential employers or clients.


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Why this course?

A Certified Professional in Google Analytics (Google Analytics Individual Qualification) is increasingly significant for small businesses in the UK today. With over 5.9 million SMEs in the UK (source: Gov.uk), effective digital marketing is crucial for survival and growth. Understanding Google Analytics data is paramount for optimising campaigns and measuring ROI. The certification demonstrates a proven ability to leverage Google Analytics to achieve business goals. This skillset is highly valued by employers, potentially boosting earning potential. According to a recent survey (fictitious data used for example purposes), 70% of UK SMEs reported an improved marketing performance after implementing Google Analytics recommendations made by certified professionals. This highlights the practical application of the qualification and its direct impact on business outcomes.

Metric Percentage
Improved ROI 70%
Increased Website Traffic 60%
Better Customer Understanding 55%

Who should enrol in Certified Professional in Google Analytics for Small Business?

Ideal Audience for Google Analytics for Small Business Certification
Are you a small business owner in the UK struggling to understand your website's performance? The Certified Professional in Google Analytics for Small Business program is perfect for you. This certification is designed for entrepreneurs, marketing managers, and business owners who want to master data analysis. Gain valuable insights into your website traffic, improve your digital marketing strategies, and ultimately drive more sales. According to recent studies, over 70% of UK small businesses have a website, yet many lack the expertise to effectively measure its success. This course provides the necessary skills to effectively use Google Analytics to track key metrics like bounce rate, conversion rate, and user acquisition, turning raw data into actionable strategies. No prior experience is needed, making this program accessible to everyone keen to boost their business growth.