Career path
Certified Professional in Google Ads: UK Job Market Overview
The UK digital marketing landscape is booming, creating high demand for Google Ads experts. Become a Certified Professional in Google AdWords Ad Reach and unlock exciting career opportunities.
| Role |
Description |
Average Salary (GBP) |
| PPC Specialist (Google Ads) |
Manage and optimize Google Ads campaigns, focusing on keyword research, bid management, and performance analysis. A key role in driving online conversions and brand awareness. |
35,000 - 55,000 |
| Google Ads Account Manager |
Oversee multiple Google Ads accounts, collaborating with clients and internal teams. Requires strategic thinking and strong client management skills. Expertise in Google AdWords Ad Reach is critical. |
40,000 - 70,000 |
| Paid Media Manager (Google Ads Focus) |
Develop and execute comprehensive paid media strategies, with a strong focus on Google Ads performance. A leadership role involving team management and budget allocation. |
50,000 - 80,000 |
| Digital Marketing Specialist (Google Ads Certified) |
A multifaceted role encompassing various digital marketing channels, with a strong emphasis on Google Ads campaign management and optimization. |
38,000 - 65,000 |
Key facts about Certified Professional in Google AdWords Ad Reach
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Becoming a Certified Professional in Google AdWords, now known as Google Ads, demonstrates a deep understanding of online advertising and search engine marketing (SEM). This certification is highly valued across numerous industries.
The program focuses on developing practical skills in managing and optimizing Google Ads campaigns. Learning outcomes include mastering keyword research, creating compelling ad copy, setting up effective bidding strategies, and analyzing campaign performance data. You'll learn how to leverage Google's powerful advertising platform to achieve measurable results.
While the exact duration varies depending on individual learning pace and prior experience, expect to dedicate a significant amount of time to studying the material and practicing with the Google Ads platform itself. Self-paced learning options are available, allowing for flexibility. The Google Ads certification exam tests your knowledge and expertise in managing ad reach effectively.
The Certified Professional in Google Ads credential holds significant industry relevance, enhancing your resume and making you a more competitive candidate in digital marketing, advertising, and e-commerce roles. It showcases your proficiency in paid search advertising, a crucial skill for businesses seeking online growth. Many employers actively seek candidates with this specific certification. Proficiency in Google Ads campaign management is a highly sought-after skill, boosting your career prospects significantly.
In summary, earning your Google Ads certification signifies mastery of a critical digital marketing tool, impacting your career trajectory and making you a valuable asset to any organization leveraging online advertising.
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Why this course?
Certified Professional in Google Ads certification signifies expert-level knowledge in managing and optimizing Google Ads campaigns, a crucial skill in today's digital UK market. The UK's digital advertising spend is booming, with a recent report showing a significant year-on-year increase. This growth underscores the increasing demand for professionals proficient in Google Ads. According to a recent survey, over 70% of UK businesses utilize Google Ads for their marketing efforts. A Google Ads certification is thus becoming an increasingly vital credential, enhancing employability and career progression prospects within the competitive landscape.
| Year |
UK Google Ads Spend (Millions GBP) |
| 2021 |
1200 |
| 2022 |
1400 |
| 2023 (Projected) |
1650 |