Certified Professional in Google AdWords Ad Campaigns

Wednesday, 25 February 2026 17:26:02

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

```html

Certified Professional in Google AdWords Ad Campaigns certification proves your expertise in managing successful Google Ads. This program covers search campaigns, display campaigns, and video campaigns.


Learn to optimize keyword bidding strategies and leverage Google Ads features. Master Google Ads account structure and reporting. Target ideal audiences effectively.


Designed for marketing professionals, digital marketers, and business owners, this Google AdWords certification boosts your career prospects. Elevate your skills and become a Google Ads expert.


Enroll now and unlock your potential! Discover the benefits of becoming a Certified Professional in Google AdWords Ad Campaigns.

```

Certified Professional in Google AdWords Ad Campaigns is your gateway to mastering paid search advertising. This comprehensive course equips you with expert-level skills in managing and optimizing Google Ads, including Search, Display, and Video campaigns. Learn to create highly targeted ad copy, leverage keyword research tools, and analyze performance data using Google Analytics. Boost your career prospects with this in-demand certification, opening doors to lucrative roles in digital marketing and advertising. Gain a competitive edge and maximize ROI for your clients with our hands-on training and real-world case studies. Unlock your potential as a Certified Professional in Google AdWords Ad Campaigns today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Google Ads Fundamentals:** Understanding the platform, account structure, and core concepts like campaigns, ad groups, keywords, and targeting.
• **Keyword Research & Targeting:** Mastering keyword research tools, identifying relevant keywords (including *Google Ads* keywords), and implementing effective keyword targeting strategies (match types, negative keywords).
• **Ad Copywriting & Creation:** Crafting compelling ad copy that resonates with target audiences, utilizing ad extensions, and A/B testing different variations for optimal performance.
• **Campaign Structuring & Optimization:** Building efficient campaign structures, organizing ad groups thematically, and utilizing best practices for bid management and budget allocation.
• **Search & Display Campaign Management:** Understanding the differences and implementing strategies for both Search and Display networks, including remarketing and audience targeting.
• **Conversion Tracking & Analytics:** Setting up conversion tracking, interpreting campaign performance data using Google Analytics, and using this data to optimize campaigns for improved ROI.
• **Bidding Strategies & Automation:** Exploring various bidding strategies (manual, automated), understanding their implications, and leveraging smart bidding options for efficient campaign management.
• **Quality Score & Ad Rank:** Understanding how Quality Score impacts ad rank and ad position, and implementing strategies to improve both.
• **Google Ads Reporting & Analysis:** Mastering reporting tools, analyzing key metrics (clicks, impressions, conversions, CPA, ROAS), and extracting actionable insights for continuous improvement.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Title (Google AdWords Certified Professional) Description
PPC Specialist/AdWords Expert Manages and optimizes Google Ads campaigns, achieving high ROI. Requires expertise in keyword research, bidding strategies, and conversion tracking. Strong analytical skills essential.
Paid Media Manager/Google Ads Manager Oversees multiple Google Ads accounts, developing and executing strategies across various platforms. Leads teams, provides reporting and analysis, and ensures client satisfaction.
Digital Marketing Manager (AdWords Focus) Develops and implements integrated digital marketing strategies with a strong focus on Google Ads. Handles budget allocation, campaign performance monitoring, and reporting to stakeholders.
Search Engine Marketing Specialist (SEM) / Google Ads Specialist Specializes in organic and paid search marketing, with a strong emphasis on Google Ads campaign management and optimization. Conducts keyword research, A/B testing, and performance analysis.

Key facts about Certified Professional in Google AdWords Ad Campaigns

```html

The Google AdWords certification, now known as the Google Ads certification, is a highly sought-after credential for digital marketing professionals. A Certified Professional in Google AdWords Ad Campaigns demonstrates expertise in managing and optimizing online advertising efforts.


Learning outcomes for this certification include mastering various campaign types, including Search, Display, Video, and Shopping campaigns. You'll gain proficiency in keyword research, ad copywriting, budgeting, bidding strategies, and performance analysis. Understanding Google Ads' reporting and analytics tools is crucial, as is optimizing campaigns for conversion and ROI.


While the exact duration of study varies depending on prior experience and learning pace, individuals typically spend several weeks to months preparing for the exam. The self-paced nature of the learning materials allows for flexible study schedules to accommodate busy professionals. Successful completion results in a globally recognized certification that validates your Google Ads skills.


In today's competitive digital landscape, a Certified Professional in Google AdWords Ad Campaigns holds significant industry relevance. This certification enhances your resume, making you a more attractive candidate for roles in digital marketing, search engine marketing (SEM), pay-per-click (PPC) advertising, and online advertising management. Mastering Google Ads is essential for businesses of all sizes seeking to reach their target audience effectively through online advertising.


The certification process involves passing two exams focusing on the fundamentals of Google Ads and advanced campaign management. This ensures candidates possess a comprehensive understanding of the platform's capabilities. This proves your expertise in paid advertising, a vital skill for any marketing professional aiming for career advancement.

```

Why this course?

A Certified Professional in Google Ads (formerly Google AdWords) is highly significant in today's competitive UK market. With over 80% of UK businesses using online advertising, possessing this certification demonstrates a deep understanding of campaign management, crucial for success. The UK digital advertising market is booming, creating a high demand for skilled professionals.

Consider these statistics reflecting the UK's reliance on Google Ads for businesses:

Statistic Percentage/Value
Google Ads Users (UK Businesses) 82%
Year-on-Year Ad Spend Growth 15%

These figures highlight the increasing importance of Google Ads certification. Mastering Google Ads strategies, including keyword research, campaign optimization, and performance analysis, is essential for achieving marketing objectives in this competitive landscape. The Google Ads Certified Professional credential offers a significant competitive edge for professionals seeking employment or advancement in digital marketing in the UK.

Who should enrol in Certified Professional in Google AdWords Ad Campaigns?

Ideal Audience for Certified Professional in Google AdWords Ad Campaigns Characteristics
Marketing Professionals Experienced marketers seeking to boost their PPC skills and gain a competitive edge, managing campaigns for clients or their business. With over 80% of UK businesses using online advertising (Source needed), mastering Google AdWords is vital for career growth.
Business Owners/Entrepreneurs Small to medium-sized business owners wanting to improve their return on ad spend (ROAS) and drive more sales through effective Google Ads management. Understanding bid strategies and keyword research is key to success.
Digital Marketing Agencies Agency staff aiming to enhance their expertise in Google Ads and offer superior services to clients. Demonstrating this certification showcases professionalism and industry proficiency.
Freelance Digital Marketers Freelancers looking to increase their earning potential by adding a highly sought-after skill to their portfolio. Google AdWords certification proves competence in paid search and display advertising.