Certificate Programme in Market Research for Tech Companies

Thursday, 26 February 2026 09:09:46

International applicants and their qualifications are accepted

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Overview

Overview

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Market Research is crucial for tech companies. This Certificate Programme provides the essential skills needed to conduct effective market research for the tech industry.


Learn quantitative and qualitative research methodologies. Gain expertise in data analysis and reporting for technology products and services. Understand customer behavior and competitive landscapes.


The programme is designed for marketing professionals, product managers, and anyone in tech seeking to improve their market research capabilities. Develop crucial skills in market segmentation and competitive analysis.


Boost your career in tech with a practical, industry-focused market research certificate. Explore the program today!

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Market Research for Tech Companies: This certificate programme equips you with the essential skills to conduct impactful market research within the dynamic tech industry. Gain expertise in qualitative and quantitative research methodologies, including data analysis and competitive intelligence. Learn to leverage cutting-edge technologies for insightful consumer understanding and product development. Boost your career prospects with in-demand skills and practical experience, opening doors to roles as market analysts, product managers, and more. Our unique curriculum features hands-on projects and industry expert mentorship, ensuring you're ready to thrive in a competitive market. Unlock your potential in tech market research today.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Market Research Fundamentals for Tech
• Qualitative Research Methods in Tech (focus on interviews, ethnography)
• Quantitative Research Methods for Tech (Surveys, A/B testing, statistical analysis)
• Competitive Analysis & Market Sizing for Tech Companies
• Data Analysis and Visualization for Market Research (using tools like Tableau or Power BI)
• Tech Product Market Research & Go-to-Market Strategy
• Understanding Customer Segmentation in the Tech Industry
• Report Writing and Presentation Skills for Market Research Findings

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Market Research Analyst, Tech) Description
Senior Market Research Analyst Lead complex market research projects, leveraging advanced analytical techniques for tech product development. High salary potential, UK-wide opportunities.
Junior Market Research Executive (Tech Focus) Gain hands-on experience in qualitative & quantitative research methods. Support senior analysts in tech market analysis. Entry-level market research role.
Market Intelligence Specialist Identify and analyze market trends impacting the technology sector. Deliver actionable insights to inform strategic decision-making in UK tech companies.
Data Analyst (Market Research) Extract, clean, and analyze large datasets to uncover valuable market insights within the UK tech industry. Requires strong data analysis skills.

Key facts about Certificate Programme in Market Research for Tech Companies

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This Certificate Programme in Market Research for Tech Companies equips participants with the essential skills to conduct impactful market research within the dynamic technology sector. You'll gain a deep understanding of both qualitative and quantitative research methodologies specifically tailored for tech product development and go-to-market strategies.


The program's learning outcomes include mastering key techniques like competitive analysis, customer segmentation, and survey design. You will also develop proficiency in data analysis and reporting, enabling you to effectively communicate research findings to stakeholders. This includes practical application using relevant software and tools.


The duration of the Certificate Programme in Market Research for Tech Companies is typically six months, delivered through a flexible online learning format. This allows professionals to balance their studies with existing commitments while maintaining a rigorous curriculum.


The programme boasts significant industry relevance, connecting you with leading practitioners and providing real-world case studies from prominent tech companies. This ensures graduates are prepared to immediately contribute to their organizations by improving product design, marketing campaigns, and overall business strategy through data-driven insights. The skills learned are highly sought after in the competitive tech landscape, making this certification a valuable asset for career advancement in areas like market analysis, product management, and business intelligence.


Upon successful completion, participants receive a recognized certificate, demonstrating their expertise in market research specifically within the technology industry. This certification enhances employability and underscores your commitment to data-driven decision-making in the ever-evolving tech marketplace.

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Why this course?

Certificate Programme in Market Research is increasingly significant for UK tech companies navigating today's dynamic market. The UK tech sector experienced a 4.2% growth in 2022 (Source: Tech Nation), highlighting the need for data-driven decision-making. A comprehensive understanding of market research methodologies is crucial for identifying lucrative opportunities and mitigating risks. This certificate programme equips professionals with practical skills in quantitative and qualitative research techniques, enabling them to analyze market trends, consumer behaviour and competitor strategies. The programme’s focus on data analysis and strategic insights addresses the growing demand for professionals who can leverage data to inform product development, marketing campaigns, and business strategy.

According to a recent survey by the Market Research Society, 78% of UK tech companies believe that market research is essential for business success (Fictitious Data for Illustration).

Year Growth (%)
2022 4.2
2023 (Projected) 3.8

Who should enrol in Certificate Programme in Market Research for Tech Companies?

Ideal Audience for our Certificate Programme in Market Research for Tech Companies Description
Marketing Professionals Are you a marketing professional in a UK tech company (where the tech sector contributes over £180 billion to the economy)? This programme boosts your data analysis and market research skills, enhancing your strategic planning and campaign effectiveness.
Product Managers Gain a deeper understanding of consumer behaviour and market trends through rigorous qualitative and quantitative research methods. Make data-driven decisions to optimise product development and launch strategies.
Business Analysts Improve your ability to gather, analyse, and interpret data. Gain valuable insights to improve business intelligence and support decision-making within your technology company.
Entrepreneurs & Startup Founders Validate your business ideas, identify your target audience, and refine your go-to-market strategy using proven market research techniques.