Certificate Programme in E-commerce Retargeting Metrics

Monday, 23 February 2026 11:33:40

International applicants and their qualifications are accepted

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Overview

Overview

E-commerce Retargeting Metrics: Master the art of measuring and optimizing your retargeting campaigns.


This Certificate Programme focuses on key performance indicators (KPIs) for successful e-commerce retargeting. You'll learn to analyze conversion rates, customer lifetime value (CLTV), and return on ad spend (ROAS).


Designed for marketing professionals, analysts, and e-commerce business owners, this program provides practical, data-driven strategies to improve your e-commerce retargeting performance. Understand attribution modeling and data visualization techniques.


E-commerce retargeting is crucial for online success. Gain the skills to boost your ROI. Enroll now and transform your marketing strategies!

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E-commerce Retargeting Metrics: Master the art of data-driven retargeting! This certificate program equips you with essential skills in analyzing key performance indicators (KPIs) and optimizing retargeting campaigns for maximum ROI. Learn advanced techniques in conversion rate optimization (CRO) and customer lifetime value (CLTV) analysis. Gain a competitive edge in the dynamic e-commerce landscape. Boost your career prospects in digital marketing, analytics, or e-commerce management. Our unique blend of practical exercises and real-world case studies ensures you're job-ready upon completion. Become a sought-after e-commerce retargeting specialist.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to E-commerce Retargeting and its Metrics
• Key Performance Indicators (KPIs) in E-commerce Retargeting: Conversion Rate, ROAS, CPA
• Attribution Modeling for E-commerce Retargeting Campaigns
• Advanced E-commerce Retargeting Strategies and Metrics Optimization
• Analyzing Retargeting Campaign Data and Reporting
• Audience Segmentation and Targeting for Enhanced Retargeting Performance
• A/B Testing and Experimentation in E-commerce Retargeting
• E-commerce Retargeting Platforms and Tools (Google Ads, Facebook Ads etc.)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

E-commerce Retargeting Metrics Career Roles (UK) Description
Digital Marketing Manager (E-commerce Retargeting) Leads and executes retargeting campaigns, analyzing performance metrics to optimize ROI and improve customer lifetime value. Focus on KPI improvement.
E-commerce Analyst (Retargeting Specialist) Analyzes website traffic data, campaign performance, and customer behavior to identify opportunities for retargeting optimization and improved conversion rates. Deep understanding of data analysis.
PPC Specialist (Retargeting Focus) Manages and optimizes paid search campaigns, specializing in retargeting strategies across platforms like Google Ads. Expertise in bidding strategies is essential.
Data Scientist (E-commerce Retargeting) Develops and implements predictive models to improve the effectiveness of retargeting campaigns. Strong programming skills and statistical knowledge required.

Key facts about Certificate Programme in E-commerce Retargeting Metrics

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Gain a comprehensive understanding of e-commerce retargeting metrics and strategies through this intensive Certificate Programme. You'll learn to interpret key performance indicators (KPIs) and leverage data-driven insights for improved marketing ROI.


The programme's curriculum covers crucial aspects of digital marketing analytics, focusing specifically on e-commerce retargeting metrics. You'll master techniques to optimize campaign performance, increase conversion rates, and effectively manage your retargeting budgets.


Upon completion, you'll be proficient in utilizing various analytical tools for measuring the success of your retargeting efforts. This includes analyzing customer segmentation, website traffic, and identifying high-potential customer groups. This Certificate Programme in E-commerce Retargeting Metrics is designed for professionals looking to enhance their skills in data analysis and digital advertising.


The program duration is typically [Insert Duration Here], allowing for flexible learning paced to suit your schedule. This intensive training provides you with immediately applicable skills in this in-demand field of digital marketing.


This certificate is highly relevant to the current job market. E-commerce retargeting is a crucial component of successful online businesses, and professionals with expertise in analyzing e-commerce retargeting metrics are highly sought after. Boost your career prospects with this valuable credential and demonstrate your proficiency in marketing analytics, conversion rate optimization, and customer relationship management.


Learn to effectively utilize platforms like Google Analytics and other analytics dashboards relevant to e-commerce retargeting metrics. The practical application of the knowledge gained will enable you to make data-driven decisions resulting in improved marketing efficiency and higher profitability.

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Why this course?

A Certificate Programme in E-commerce Retargeting Metrics is increasingly significant in today's UK market. The UK's booming e-commerce sector, worth £800 billion in 2022 (Source: Statista), demands professionals skilled in data-driven decision-making. Effective retargeting, powered by insightful metrics analysis, is crucial for maximizing Return on Ad Spend (ROAS) and driving conversions. Understanding key performance indicators (KPIs) like click-through rates (CTR), conversion rates, and cost per acquisition (CPA) is paramount. This programme equips learners with the skills to interpret these e-commerce retargeting metrics and optimize campaigns for better results. The ability to use platforms like Google Ads and Facebook Ads effectively for retargeting is a highly sought-after skill, as evidenced by the growing number of UK businesses investing heavily in digital marketing.

Metric Value
Click-Through Rate (CTR) 2.5%
Conversion Rate 1.8%
Cost Per Acquisition (CPA) £15

Who should enrol in Certificate Programme in E-commerce Retargeting Metrics?

Ideal Audience for E-commerce Retargeting Metrics Certificate Programme
This E-commerce retargeting metrics certificate is perfect for digital marketers, analysts, and business owners aiming to improve their online advertising ROI. Are you struggling to track conversions effectively? Do you want to optimise your PPC campaigns for better results? With over 80% of UK online shoppers abandoning carts (source: [Insert UK Statistic Source]), mastering retargeting is crucial. This programme will equip you with the skills to analyse data, interpret key metrics like CPA and ROAS, and implement data-driven strategies for successful e-commerce retargeting. Whether you're a seasoned professional looking to upskill or a newcomer to digital marketing eager to build a strong foundation in online advertising performance measurement, this course is ideal for you. Understand customer behaviour, improve conversion rates, and boost your business's bottom line with effective retargeting strategies and precise measurement.