Career Advancement Programme in Social Media Listening Metrics

Thursday, 02 October 2025 11:11:00

International applicants and their qualifications are accepted

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Overview

Overview

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Social Media Listening Metrics: Master the art of data-driven decision-making.


This Career Advancement Programme teaches you to leverage social listening for impactful business strategies.


Learn to analyze sentiment, track brand mentions, and measure campaign performance using key performance indicators (KPIs).


Designed for marketing professionals, social media managers, and analysts seeking career growth, this programme will boost your skills in data analysis and interpretation. Understand social media analytics and unlock valuable insights.


Social media listening is essential for success; improve your competitive advantage. Enroll today!

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Career Advancement Programme in Social Media Listening Metrics equips you with the skills to master social media analytics. This intensive program focuses on advanced metrics, sentiment analysis, and competitive benchmarking, transforming your understanding of social listening. Gain expertise in tools like Brandwatch and Sprinklr, boosting your employability in a high-demand field. Data visualization and reporting techniques are emphasized. Upon completion, expect enhanced career prospects in digital marketing, social media management, or market research. Unlock your full potential and become a sought-after social media analytics expert.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Social Media Listening Metrics Fundamentals:** This unit introduces core concepts like reach, engagement, sentiment analysis, and brand mentions, laying the groundwork for advanced understanding.
• **Social Listening Tools & Technologies:** Explore leading platforms and software for social media listening, including their functionalities and data extraction capabilities.
• **Data Collection & Analysis Strategies:** Learn best practices for collecting relevant social data, using filtering and keyword strategies for efficient analysis.
• **Sentiment Analysis & Interpretation:** This unit delves into understanding the emotional tone of social media conversations, identifying positive, negative, and neutral sentiments towards a brand or topic.
• **Competitive Analysis using Social Listening:** Use social listening data to understand competitor strategies, identify market trends and inform strategic decision-making.
• **Advanced Social Listening Techniques:** Covers specialized techniques like topic modeling, influencer identification, and crisis management using social listening.
• **Reporting & Visualization of Social Listening Data:** Master the art of creating compelling reports and dashboards that effectively communicate social listening insights to stakeholders.
• **Case Studies in Social Media Listening:** Analyze real-world examples to understand practical applications of social listening metrics and best practices.
• **Social Listening for Brand Reputation Management:** Learn how to leverage social listening to monitor, manage and protect your brand's online reputation.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Advancement Programme: Social Media Listening Metrics (UK)

Job Role Description
Social Media Analyst (Junior) Entry-level role focusing on data collection and basic analysis of social media conversations. Develops foundational skills in social listening metrics.
Social Media Intelligence Specialist Intermediate role involving advanced analysis, reporting, and identification of key social media trends and insights relevant to business strategies. Masters social listening software and reporting methodologies.
Senior Social Media Strategist Senior-level role incorporating strategic planning, campaign development, and management, using social listening for optimization and performance measurement. Expertise in leading social listening projects.
Social Listening Consultant Provides expert social media listening services to external clients. Demonstrates high proficiency in interpreting data, providing actionable recommendations, and managing client relationships.

Key facts about Career Advancement Programme in Social Media Listening Metrics

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A Career Advancement Programme in Social Media Listening Metrics equips participants with the skills to effectively leverage social media data for strategic decision-making. The programme focuses on practical application, ensuring participants gain hands-on experience analyzing social listening data and extracting valuable insights.


Learning outcomes include mastering various social media listening tools, interpreting sentiment analysis, identifying key influencers, and understanding competitive analysis within the context of social listening. Participants will learn to translate data into actionable strategies for improved brand reputation, marketing campaigns, and customer service. This includes developing proficiency in data visualization and reporting.


The programme's duration typically ranges from several weeks to several months, depending on the chosen intensity and learning path. The curriculum is designed to be flexible, accommodating various learning styles and schedules. This makes it accessible to professionals seeking to upskill or transition into careers focused on social media analytics.


The industry relevance of this Career Advancement Programme in Social Media Listening Metrics is undeniable. With businesses increasingly reliant on understanding public perception and online conversations, professionals skilled in social listening are highly sought after. This programme helps develop expertise in sentiment analysis, brand monitoring, crisis communication, and competitive intelligence – all crucial aspects of modern marketing and public relations. Graduates will be well-equipped for roles in digital marketing, market research, or customer experience.


This program offers advanced training in social media analytics, competitive intelligence, and crisis communication management, using industry-standard tools and techniques. The program integrates case studies and real-world examples to ensure that the learned skills are immediately applicable.

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Why this course?

Metric Percentage Increase (Year-on-Year)
Social Media Engagement 15%
Brand Mentions 22%
Recruitment Success Rate 12%

Career Advancement Programme success is intrinsically linked to effective social media listening. In the UK, a recent study showed a significant correlation between robust social media monitoring and improved recruitment outcomes. For instance, organisations leveraging social media listening for talent acquisition reported a 12% year-on-year increase in recruitment success rates. This underscores the importance of incorporating social media listening metrics into career development strategies. The rising trend of employer branding and candidate experience management necessitate a data-driven approach, where insights gleaned from social media conversations directly inform the design and implementation of Career Advancement Programmes. Understanding employee sentiment, identifying skill gaps, and measuring the effectiveness of internal communications through social media analytics are crucial components of a successful programme. The data reflects a growing industry need for professionals skilled in social media analytics and their integration into strategic HR initiatives. This makes robust social media listening a vital skill for any individual seeking career advancement in today’s competitive job market.

Who should enrol in Career Advancement Programme in Social Media Listening Metrics?

Ideal Audience for Our Social Media Listening Metrics Career Advancement Programme
This Career Advancement Programme is perfect for UK-based marketing professionals seeking to enhance their social listening skills and career trajectory. Are you a marketing manager, analyst, or strategist struggling to extract actionable insights from social media data? With over 80% of UK businesses now using social media for marketing (source needed - replace with actual source), mastering social media listening metrics is crucial. This programme will equip you with the advanced analytical skills and tools needed to effectively track brand mentions, analyze sentiment, and measure campaign performance, all contributing to better decision-making and improved ROI. This programme in social media analytics will also benefit those in market research and public relations who want to upgrade their data analysis capabilities for effective social media monitoring and reporting.