Analytics and Reporting for E-commerce Sales Funnels

Tuesday, 24 February 2026 15:07:56

International applicants and their qualifications are accepted

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Overview

Overview

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E-commerce sales funnel analytics are crucial for online business success. Understanding your funnel's performance is key.


This course covers website analytics, conversion rate optimization (CRO), and marketing attribution.


Learn to interpret key metrics like bounce rate, average order value, and customer lifetime value (CLTV).


We'll explore tools like Google Analytics and dashboards for effective data visualization.


E-commerce sales funnel analytics provide actionable insights. Improve your sales strategy.


Ideal for entrepreneurs, marketers, and business owners. Master e-commerce analytics today!


Enroll now and unlock the power of data-driven decision-making for your online store.

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Analytics and Reporting for E-commerce Sales Funnels unlocks the secrets to maximizing your online store's performance. Master Google Analytics and other crucial tools to analyze website traffic, conversion rates, and customer behavior within your sales funnels. This comprehensive course teaches you data visualization techniques, A/B testing strategies, and effective reporting methods. Gain valuable insights for data-driven decision making, boosting ROI and enhancing your e-commerce marketing skills. Land a high-demand job as a Data Analyst, Digital Marketing Specialist, or E-commerce Manager with demonstrable expertise. Unlock your earning potential by mastering Analytics and Reporting for E-commerce Sales Funnels today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Website Traffic Sources (organic search, paid search, social media, email, direct)
• Conversion Rates (at each stage of the sales funnel: add to cart, checkout, purchase)
• Average Order Value (AOV) & Revenue
• Customer Acquisition Cost (CAC) & Return on Ad Spend (ROAS)
• E-commerce Sales Funnel Performance (visualizing drop-off rates at each stage)
• Customer Lifetime Value (CLTV)
• Bounce Rate & Session Duration
• Product Performance (best-selling items, low-performing items, popular categories)
• Shopping Cart Abandonment Rate & Recovery Strategies
• Customer Segmentation & Cohort Analysis (for targeted marketing and improved retention)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Title (Primary Keyword: Data, Secondary Keyword: Analyst) Description
Senior Data Analyst Leads data analysis projects, develops insightful reports, and presents findings to stakeholders. High demand in UK E-commerce.
E-commerce Data Scientist (Primary Keyword: E-commerce, Secondary Keyword: Scientist) Develops predictive models for customer behavior, inventory management, and sales forecasting. Crucial role in driving e-commerce growth.
Marketing Analyst (Primary Keyword: Marketing, Secondary Keyword: Analytics) Analyzes marketing campaign performance, identifies areas for improvement, and optimizes ROI. Essential for successful e-commerce strategies.
Business Intelligence Analyst (Primary Keyword: Business, Secondary Keyword: Intelligence) Develops and maintains business intelligence dashboards and reports, providing valuable insights for decision-making. Vital for e-commerce strategy.

Key facts about Analytics and Reporting for E-commerce Sales Funnels

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This course on Analytics and Reporting for E-commerce Sales Funnels provides a comprehensive understanding of how to leverage data to optimize online sales. You'll learn to track key metrics, identify bottlenecks, and ultimately boost your conversion rates. The duration is approximately 8 weeks, with flexible self-paced learning options.


Learning outcomes include mastering Google Analytics, interpreting key performance indicators (KPIs) like conversion rate and average order value, and building effective dashboards to monitor e-commerce performance. You'll also learn to segment audiences for targeted marketing campaigns, utilizing techniques like cohort analysis and A/B testing to refine your sales funnel.


The insights gained from this training are highly relevant across various e-commerce industries, from fashion and beauty to technology and consumer goods. Understanding your sales funnel analytics is crucial for any business aiming to maximize revenue and return on investment (ROI). This includes proficiency in data visualization and reporting tools.


Successful completion of this program equips participants with the analytical skills to make data-driven decisions, leading to improved customer acquisition and retention strategies. This is essential for staying competitive in today's dynamic digital marketplace. You'll learn to interpret customer behavior and leverage marketing automation.


We'll cover various reporting methods, from basic sales reports to advanced segmentation and funnel visualization. This course is ideal for marketing professionals, business owners, and anyone involved in the management and growth of online businesses. The use of e-commerce platforms and CRM integrations will also be examined.

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Why this course?

Analytics and reporting are paramount for e-commerce success in the UK. Understanding sales funnel performance is crucial, given the competitive landscape. Recent data reveals a significant rise in online shopping, with the Office for National Statistics reporting a 20% increase in online retail sales in 2022 compared to 2021 (hypothetical statistic for demonstration). Effective analytics allows businesses to pinpoint bottlenecks and optimize conversion rates. Tracking key metrics such as bounce rate, cart abandonment rate, and customer acquisition cost provides actionable insights. This empowers businesses to refine their marketing strategies and improve their ROI. For example, identifying a high cart abandonment rate using reporting dashboards may suggest implementing strategies like improved checkout processes or offering incentives.

Metric Value (%)
Bounce Rate 25
Conversion Rate 15
Cart Abandonment Rate 30

Who should enrol in Analytics and Reporting for E-commerce Sales Funnels?

Ideal Audience: Analytics and Reporting for E-commerce Sales Funnels

Analytics and Reporting for E-commerce Sales Funnels is perfect for UK-based e-commerce professionals aiming to boost online sales. Are you a marketing manager struggling to interpret website data? Or perhaps a business owner keen to understand customer journeys and improve conversion rates? This course is designed for individuals needing to unlock the power of data for informed decision-making. With over 80% of UK consumers researching online before a purchase, mastering sales funnel analysis is critical for success.

This course benefits those with some experience in e-commerce and a desire to develop advanced skills in data analysis, reporting, and performance optimization. Whether you're already using Google Analytics or similar tools or seeking a deeper understanding of KPI's (Key Performance Indicators), this program will provide invaluable insight into maximizing your return on investment (ROI).

Specifically, this course targets:

  • E-commerce Marketing Managers
  • Digital Marketing Specialists
  • Business Owners of Online Stores
  • Data Analysts seeking e-commerce specialisation