Advanced Skill Certificate in Video Marketing for Brick-and-Mortar Businesses

Tuesday, 26 August 2025 09:13:55

International applicants and their qualifications are accepted

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Overview

Overview

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Video Marketing for Brick-and-Mortar Businesses: This Advanced Skill Certificate empowers you to leverage video's power to attract customers and boost sales. It's designed for entrepreneurs, marketing managers, and small business owners.


Learn essential video marketing strategies, including content creation, social media optimization, and analytics. Master video editing techniques and discover effective strategies for local SEO. This video marketing course provides practical skills for immediate application.


Boost your brick-and-mortar business's visibility and drive foot traffic. Elevate your marketing game with proven video marketing tactics. Explore the course today and transform your business!

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Video marketing for brick-and-mortar businesses is booming, and this Advanced Skill Certificate equips you to dominate. Learn essential video production, social media marketing, and analytics skills to attract customers and boost sales. This comprehensive course covers advanced techniques like influencer marketing and paid advertising for brick-and-mortar success. Gain hands-on experience creating engaging video content and strategies tailored for local businesses. Boost your career prospects by mastering video marketing, a highly sought-after skill. Become a video marketing expert and revitalize your business or launch a thriving career.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Video Marketing Strategy for Brick-and-Mortar Businesses:** Defining target audiences, setting SMART goals, and creating a comprehensive video marketing plan.
• **Content Strategy & Planning for Local SEO:** Developing a content calendar focused on local keywords, events, and community engagement.
• **Creating Engaging Video Content:** Mastering video production techniques, including lighting, sound, and storytelling, specifically for showcasing a brick-and-mortar store’s unique selling propositions.
• **Leveraging Social Media Platforms for Brick-and-Mortar Reach:** Utilizing platforms like Facebook, Instagram, TikTok, and YouTube for targeted advertising and community building.
• **Google My Business Optimization & Video Integration:** Optimizing Google My Business profiles with high-quality videos to enhance local search visibility.
• **Video Analytics and Performance Measurement:** Tracking key video metrics (views, engagement, website traffic) to understand ROI and optimize future campaigns.
• **Paid Video Advertising for Local Businesses:** Running effective Facebook and YouTube ad campaigns targeted at local audiences.
• **Live Video Streaming for Events and Promotions:** Utilizing live video to increase brand awareness and generate excitement around in-store events and special offers.
• **Building a Brand Story Through Video:** Crafting compelling narratives that highlight the business's history, values, and unique selling points.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Video Marketing Manager (Brick-and-Mortar) Develop and execute comprehensive video marketing strategies for brick-and-mortar businesses, leveraging online platforms to drive foot traffic and sales. Requires strong analytical skills and proficiency in video editing software.
Social Media Video Specialist (Retail) Create engaging short-form video content for social media platforms, targeting specific demographics to increase brand awareness and customer engagement for retail locations. Expertise in using social media analytics is essential.
Video Editor & Producer (Local Business) Edit and produce high-quality video content for local businesses, ranging from promotional videos to behind-the-scenes glimpses. Should have advanced skills in video editing software and storytelling.
Video Marketing Analyst (Brick-and-Mortar) Analyze video marketing campaign performance, providing data-driven insights to optimize future strategies and maximize ROI for brick-and-mortar clients. Strong analytical & reporting skills are crucial.

Key facts about Advanced Skill Certificate in Video Marketing for Brick-and-Mortar Businesses

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This Advanced Skill Certificate in Video Marketing for Brick-and-Mortar Businesses equips participants with the expertise to leverage video content for enhanced customer engagement and sales growth. The program focuses on practical application, bridging the gap between theoretical knowledge and real-world implementation within the unique context of physical retail spaces.


Learning outcomes include mastering video production techniques specifically tailored for brick-and-mortar environments, understanding effective video marketing strategies for attracting local customers, and employing analytics to measure campaign success. Students will learn to create compelling video content for various platforms, from short, engaging social media posts to longer, informative product demonstrations. This includes mastering video editing software and understanding the nuances of different video formats.


The program duration is typically six weeks, encompassing a blend of online modules, practical exercises, and peer-to-peer learning opportunities. This intensive format ensures participants gain a thorough understanding of video marketing principles and techniques within a manageable timeframe. The program emphasizes a project-based approach, culminating in the creation of a comprehensive video marketing plan for a hypothetical (or real) brick-and-mortar business.


In today's competitive landscape, effective video marketing is crucial for brick-and-mortar businesses to thrive. This certificate program provides the essential skills to create a robust video marketing strategy that drives foot traffic, boosts brand awareness, and increases sales. It directly addresses the needs of small business owners, marketing managers, and entrepreneurs seeking to enhance their digital presence and compete effectively in the online marketplace. The program provides invaluable training in content marketing and social media marketing for the retail sector.


This Advanced Skill Certificate in Video Marketing is highly relevant to the current job market, providing participants with in-demand skills that are highly sought after by brick-and-mortar businesses of all sizes. Graduates will be well-prepared to take on roles involving video production, social media management, digital marketing, or content creation, gaining a competitive edge in a rapidly evolving industry.

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Why this course?

An Advanced Skill Certificate in Video Marketing is increasingly significant for UK brick-and-mortar businesses navigating today's competitive landscape. According to a recent study, 80% of UK consumers watch online videos regularly, highlighting the critical role video plays in attracting and engaging customers. This necessitates a robust video marketing strategy, demanding professionals with advanced skills.

The certificate equips professionals with in-depth knowledge of video production, SEO optimisation for video content, and effective video advertising strategies crucial for generating online leads and driving foot traffic to physical stores. This directly addresses the growing need for businesses to blend online and offline marketing efforts effectively.

Metric Percentage
Consumers watching online videos 80%
Businesses using video marketing 65%

Who should enrol in Advanced Skill Certificate in Video Marketing for Brick-and-Mortar Businesses?

Ideal Audience for Advanced Skill Certificate in Video Marketing
This Advanced Skill Certificate in Video Marketing is perfect for brick-and-mortar business owners and managers in the UK striving to boost their online presence and drive foot traffic. Are you struggling to compete with online retailers? Do you want to leverage the power of video marketing content to engage customers and increase sales? With a reported 84% of UK consumers influenced by online video, learning advanced video marketing strategies is no longer optional, it’s essential. This certificate is designed for individuals already familiar with basic video editing software and social media posting strategies. Whether you manage a small boutique or a larger retail chain, our comprehensive course will provide you with the expert skills to craft effective video marketing campaigns including social media video ads, product demos, and engaging behind-the-scenes content. Take your brick-and-mortar business to the next level – master the art of video marketing!