Advanced Skill Certificate in Shopping Ads Optimization

Sunday, 25 January 2026 03:18:31

International applicants and their qualifications are accepted

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Overview

Overview

Shopping Ads Optimization is your key to mastering Google Shopping campaigns. This Advanced Skill Certificate teaches e-commerce professionals and digital marketers advanced techniques.


Learn to optimize bid strategies, improve your quality score, and analyze campaign performance. Discover data-driven strategies for increasing Return on Ad Spend (ROAS). Understand sophisticated keyword targeting and product feed optimization. This certificate boosts your expertise in Shopping Ads.


Elevate your career with proven Shopping Ads Optimization strategies. Enroll today and unlock your potential!

Shopping Ads Optimization: Master Google Shopping Ads and unlock your potential as a highly sought-after e-commerce specialist. This Advanced Skill Certificate in Shopping Ads Optimization provides hands-on training in keyword research, campaign structuring, bid strategies, and performance analysis using Google Ads. Gain expertise in conversion tracking and ROI maximization, boosting your career prospects in digital marketing and e-commerce. Our unique curriculum includes real-world case studies and expert mentorship, ensuring you're job-ready with cutting-edge Shopping Ads skills. Become a Shopping Ads expert today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Advanced Shopping Campaigns: Structure & Optimization
• Google Ads Shopping Bidding Strategies (e.g., Maximize Conversions, Target ROAS)
• Product Feed Optimization & Data Quality for Shopping Ads
• Shopping Campaign Performance Analysis & Reporting (Including Google Analytics Integration)
• Remarketing & Audience Targeting for Shopping Ads
• A/B Testing and Experimentation for Shopping Ads
• Negative Keywords & Search Term Analysis for Shopping Ads
• Attribution Modeling for Shopping Campaigns
• Understanding & Utilizing Shopping Ad Extensions
• Local Inventory Ads and Integration

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description UK Salary Range (GBP)
Senior PPC Specialist (Shopping Ads) Lead and execute Shopping Ads strategies, manage large budgets, and mentor junior team members. Deep understanding of Google Ads platform and Shopping campaigns essential. 45,000 - 70,000
Shopping Ads Optimization Manager Develop and implement high-performing Shopping campaigns, optimize for ROI, and collaborate with marketing teams. Proficiency in data analysis and reporting is crucial. 50,000 - 85,000
E-commerce Marketing Analyst (Shopping Ads Focus) Analyze campaign performance, identify areas for improvement, and create data-driven recommendations for Shopping Ads optimization. Strong analytical and reporting skills needed. 40,000 - 65,000
PPC Executive (Shopping Ads Specialist) Manage day-to-day Shopping Ads activities, including bid management, keyword research, and ad copywriting. Experience with Google Merchant Center is a must. 35,000 - 55,000

Key facts about Advanced Skill Certificate in Shopping Ads Optimization

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The Advanced Skill Certificate in Shopping Ads Optimization equips you with the expertise to manage and optimize Google Shopping campaigns effectively. You'll gain a deep understanding of campaign structures, bidding strategies, and performance analysis.


Upon completion, you'll be able to create highly targeted Shopping campaigns, improve conversion rates, manage budgets efficiently, and track key performance indicators (KPIs) like ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition). This program covers advanced techniques in keyword research, product data feed optimization, and utilizing Google Merchant Center to its full potential. Expect to master A/B testing and data-driven decision making for superior results.


The program's duration is typically flexible and self-paced, allowing you to learn at your convenience. It usually takes between 4-6 weeks to complete, but this may vary depending on your prior experience and learning speed. The course is designed to be highly practical, with real-world examples and case studies.


In today's competitive digital landscape, mastering Shopping Ads is crucial for businesses of all sizes. This certificate significantly enhances your marketability and demonstrates a high level of proficiency in e-commerce marketing and paid advertising. This makes graduates highly sought after by agencies and brands looking to improve their online sales and reach a wider audience. The skills learned are directly applicable to real-world scenarios, making you a valuable asset in the field of digital marketing.


This Advanced Skill Certificate in Shopping Ads Optimization is ideal for digital marketers, e-commerce professionals, and anyone seeking to boost their career prospects in performance-based online advertising. The program emphasizes best practices, making you proficient in Google Ads, campaign management, and retail media. It ensures you're well-versed in all aspects of Google Shopping Ads management, including reporting and analysis.

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Why this course?

An Advanced Skill Certificate in Shopping Ads Optimization is increasingly significant in today's UK market. The UK's booming e-commerce sector, valued at £810 billion in 2022 (source: Statista), demands highly skilled professionals capable of maximizing ROI through effective Google Shopping campaigns. This certificate equips individuals with the expertise needed to navigate the complexities of keyword research, bidding strategies, and performance analysis, directly impacting a company's bottom line. Mastering these advanced techniques is crucial given the rising competition for online visibility and the ever-evolving Google Shopping algorithm.

The following data illustrates the growth of online shopping in various UK sectors:

Sector 2021 (£bn) 2022 (£bn)
Fashion 30 35
Electronics 25 30
Grocery 20 22

Who should enrol in Advanced Skill Certificate in Shopping Ads Optimization?

Ideal Audience for Advanced Shopping Ads Optimization Certificate
Are you a UK-based PPC professional looking to master Shopping Ads? This certificate is perfect for you if you want to boost your ROI through advanced campaign strategies. With over 80% of UK consumers researching online before purchasing (source needed), optimizing Shopping Ads is crucial for ecommerce success. If you're already familiar with Google Ads fundamentals, and you're eager to refine your skills in bid strategies, product feed optimization, and conversion tracking, then this intensive certificate is your ideal next step. Enhance your expertise in keyword targeting, utilize advanced segmentation techniques, and become a Shopping Ads specialist. This program will elevate your skills, making you highly sought after in the competitive UK digital marketing landscape.