Advanced Skill Certificate in Google Analytics Funnel Analysis

Tuesday, 10 February 2026 14:58:16

International applicants and their qualifications are accepted

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Overview

Overview

Google Analytics Funnel Analysis: Master the art of website analytics!


This Advanced Skill Certificate teaches you to analyze user behavior and optimize conversion rates.


Learn to identify bottlenecks in your website's customer journey using Google Analytics.


Ideal for marketers, web analysts, and business owners seeking to improve website performance.


Gain practical skills in data visualization and reporting. Improve your e-commerce analytics understanding.


Google Analytics Funnel Analysis provides valuable insights to drive business growth.


Unlock your potential. Explore this certificate program today!

Google Analytics Funnel Analysis: Master the art of analyzing user behavior and optimizing conversion rates with our advanced certificate program. Gain in-depth knowledge of Google Analytics 4 (GA4) and Universal Analytics, unlocking powerful insights into user journeys. This hands-on course equips you with the skills to identify bottlenecks, improve website performance, and boost ROI. Boost your career prospects as a sought-after data analyst or digital marketer. Our unique curriculum includes real-world case studies and expert mentorship, ensuring you're prepared for data-driven decision-making. Become a Google Analytics Funnel Analysis expert and transform your career today. Enhance your e-commerce reporting and data visualization skills.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Google Analytics 4 (GA4) & Universal Analytics (UA) Differences
• Defining & Measuring Key Conversion Metrics (Goal Setting & Funnel Visualization)
• Advanced Funnel Analysis Techniques: Segmentation & Cohort Analysis
• Identifying & Addressing Funnel Drop-off Points: Troubleshooting & Optimization
• Attribution Modeling for Improved Funnel Insights
• Data Studio Integration for Reporting & Data Visualization
• Google Analytics Funnel Analysis: Case Studies & Best Practices
• Implementing & Analyzing Custom Dimensions & Metrics for Enhanced Funnel Tracking
• E-commerce Funnel Analysis: Revenue, AOV, Conversion Rate Optimization
• Integrating Google Ads with Google Analytics for Enhanced Funnel Analysis

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Google Analytics Funnel Analyst Expert in Google Analytics, mastering funnel analysis to optimize user journeys and improve conversion rates. High demand in e-commerce and marketing.
Data Analyst (Google Analytics Focus) Uses Google Analytics expertise to extract actionable insights, identify trends, and support data-driven decision-making. Strong analytical and communication skills needed.
Digital Marketing Specialist (Advanced Analytics) Combines digital marketing skills with advanced Google Analytics funnel analysis to design and implement successful campaigns.
Web Analyst (Google Analytics Certification) Certified in Google Analytics, providing website performance analysis using funnel data to identify areas for improvement. Strong problem-solving skills are essential.

Key facts about Advanced Skill Certificate in Google Analytics Funnel Analysis

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The Advanced Skill Certificate in Google Analytics Funnel Analysis equips you with in-depth knowledge of advanced Google Analytics features, enabling you to master the art of funnel visualization and analysis. You'll learn to identify bottlenecks and optimize the user journey for improved conversion rates.


Learning outcomes include proficiency in setting up and interpreting advanced Google Analytics reports, including multi-channel funnels and attribution modeling. You'll gain expertise in segmenting data to pinpoint specific user behaviors and understand how to effectively use custom dashboards and visualizations for data-driven decision making within Google Analytics.


The program's duration varies depending on the provider and learning pace, but many courses are designed for completion within several weeks to a few months of focused study. This allows for flexible learning to fit various schedules, regardless of experience level with digital analytics.


This Google Analytics certification is highly relevant across numerous industries. Marketing professionals, data analysts, website owners, and e-commerce businesses find this skill crucial for data-driven marketing strategies, website optimization, and boosting ROI (Return on Investment). Understanding user behavior and conversion rates is paramount across various sectors; therefore, this certificate enhances career prospects and opens doors to numerous opportunities.


Upon completion, graduates possess a valuable, industry-recognized credential demonstrating proficiency in Google Analytics funnel analysis. This specialized knowledge makes you a more competitive candidate for roles requiring advanced web analytics skills, enhancing your digital marketing career prospects.


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Why this course?

An Advanced Skill Certificate in Google Analytics Funnel Analysis is increasingly significant in today's UK market. The digital landscape is booming, with a reported 89% of UK businesses using digital channels for marketing (Source: fictitious UK statistic - replace with actual statistic and source). This necessitates professionals proficient in understanding and optimising the customer journey, a skill directly addressed by this certification.

Understanding funnel analysis is crucial for identifying bottlenecks and improving conversion rates. A recent survey indicated that only 30% of UK businesses effectively track their online sales funnels (Source: fictitious UK statistic - replace with actual statistic and source). This highlights a significant skills gap, creating high demand for individuals possessing this advanced skill set. The certificate equips professionals with the tools and knowledge to conduct in-depth analysis, leading to data-driven decision-making and improved ROI.

Skill Demand
Funnel Analysis High
Data Visualization Medium
Reporting High

Who should enrol in Advanced Skill Certificate in Google Analytics Funnel Analysis?

Ideal Audience for Google Analytics Funnel Analysis Certification
A Google Analytics Funnel Analysis Advanced Skill Certificate is perfect for UK-based digital marketers aiming to master website analytics and conversion optimization. Are you a marketing manager striving to improve ROI? This course will equip you with advanced skills in data analysis to understand user behavior, identify drop-off points within the sales funnel, and boost conversions. With over 80% of UK businesses now using digital marketing (source needed - replace with actual statistic), understanding Google Analytics is essential. This certificate is ideal for professionals seeking to enhance their skills in data interpretation, reporting, and making data-driven decisions to improve online business performance. Whether you're already a seasoned analyst looking to refine your expertise or an ambitious marketing professional seeking a competitive edge, this program will help you unlock the power of Google Analytics to drive significant improvements in website performance and achieve better results.