Advanced Certificate in Google Analytics for PPC

Tuesday, 10 February 2026 08:35:48

International applicants and their qualifications are accepted

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Overview

Overview

Advanced Certificate in Google Analytics for PPC equips you with expert skills in analyzing paid search campaigns.


Master Google Analytics to optimize your PPC performance. Understand key metrics. Learn advanced segmentation and attribution modeling.


This Google Analytics for PPC certificate is perfect for digital marketers, advertising professionals, and agency staff needing data-driven insights. Improve your ROI through data analysis.


Gain a competitive edge. Unlock the full potential of your PPC campaigns with this Google Analytics certification.


Explore the course details and enroll today!

Advanced Certificate in Google Analytics for PPC empowers you to master Google Analytics 4 (GA4) and its integration with Pay-Per-Click (PPC) advertising. This in-depth course provides hands-on training in data analysis, campaign optimization, and attribution modeling for enhanced ROI. Learn to leverage advanced segments, custom reports, and data studio dashboards. Boost your career prospects in digital marketing, data analytics, and advertising. Gain a competitive edge with our practical, industry-relevant curriculum and certification demonstrating your expert-level skills in Google Analytics and PPC. Unlock your potential today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Analytics 4 (GA4) for PPC: Understanding the interface, key metrics, and reporting features specific to Pay-Per-Click campaigns.
• Connecting Google Ads and GA4: Setting up proper tracking and attribution modeling for accurate campaign performance analysis.
• Advanced Segmentation and Reporting in GA4 for PPC: Creating custom segments to analyze specific user behavior and campaign performance based on demographics, device, and acquisition source.
• Attribution Modeling for PPC: Exploring different attribution models (last click, linear, time decay, etc.) and their impact on campaign optimization.
• Analyzing Conversion Data in GA4 for PPC: Tracking conversions, understanding conversion paths, and identifying areas for improvement in the conversion funnel.
• Measuring ROI and ROAS in Google Analytics for PPC: Calculating return on investment and return on ad spend to assess campaign effectiveness.
• Google Analytics 4 Ecommerce Tracking for PPC: Setting up and analyzing ecommerce data to track revenue generated from PPC campaigns.
• Advanced Google Tag Manager (GTM) for PPC: Implementing and managing GTM for enhanced data collection and tracking for PPC campaigns.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description
Google Analytics PPC Specialist Leveraging Google Analytics and PPC expertise to optimize campaigns, analyze data, and drive ROI. High demand for advanced skills in bidding strategies and conversion tracking.
Senior PPC Manager (Google Analytics) Leading PPC teams, managing budgets, and implementing sophisticated Google Analytics strategies for enhanced performance and reporting. Requires strong leadership and strategic planning capabilities within the UK digital marketing sector.
Data Analyst - PPC & Google Analytics Focus on data-driven decision-making. Combines PPC and Google Analytics skills for comprehensive campaign analysis, identifying growth opportunities, and reporting key performance indicators.
Digital Marketing Manager (Google Ads & Analytics) Overseeing all digital marketing activities including paid campaigns, SEO and social media, utilising Google Analytics for holistic performance measurement. A leadership role requiring broad digital marketing skills with a focus on the UK market.

Key facts about Advanced Certificate in Google Analytics for PPC

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The Advanced Certificate in Google Analytics for PPC is a highly sought-after certification designed to equip professionals with advanced skills in leveraging Google Analytics data for Pay-Per-Click (PPC) campaign optimization. This program focuses on integrating Google Analytics with PPC platforms to maximize return on ad spend (ROAS).


Learning outcomes include mastering advanced Google Analytics features such as multi-channel funnels, custom reports, and audience segmentation. You'll gain proficiency in analyzing PPC campaign performance, identifying areas for improvement, and attributing conversions accurately. This deep dive into data-driven decision making is critical for any digital marketing professional.


The duration of the program varies depending on the provider and chosen learning path, but typically involves several weeks of intensive study, often incorporating a mix of self-paced modules and live webinars or instructor-led training sessions. The flexibility allows for fitting it around your existing schedule.


In today's data-driven marketing landscape, this certification is extremely industry-relevant. Employers highly value professionals with the skills to effectively analyze Google Analytics data and optimize PPC campaigns for better results. This Advanced Certificate in Google Analytics for PPC translates directly into improved campaign performance, higher ROI, and increased job prospects in digital marketing, search engine marketing (SEM), and advertising.


Completion of the program demonstrates a commitment to advanced analytics skills and a deep understanding of how Google Analytics data influences PPC strategy. This is a valuable asset when seeking promotion or changing roles within the digital marketing domain. The certification boosts your credibility as a data-driven marketer.

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Why this course?

The Advanced Certificate in Google Analytics for PPC is increasingly significant in today's UK digital marketing landscape. With over 80% of UK businesses using digital marketing and a reported 60% increase in PPC spend year-on-year (source needed for accurate stats), mastering Google Analytics is crucial for effective campaign management and ROI. This certificate provides professionals with in-depth knowledge of advanced analytics, enabling data-driven decision-making and optimising PPC campaigns for better performance.

Understanding advanced Google Analytics features allows professionals to delve beyond basic metrics, attributing conversions accurately, identifying high-performing keywords, and optimising bidding strategies for greater efficiency. This specialised training is highly valued by employers, making certified individuals more competitive in the UK's growing digital marketing job market.

Metric Value
UK Businesses using Digital Marketing 80%+
YoY Increase in PPC Spend 60%+

Who should enrol in Advanced Certificate in Google Analytics for PPC?

Ideal Candidate Profile for the Advanced Certificate in Google Analytics for PPC Key Characteristics
Digital Marketers Experienced PPC managers seeking to enhance their Google Analytics skills. Understanding campaign performance is critical for optimization, and this course helps leverage data for improved ROI. In the UK, over 70% of businesses use PPC, making this skill highly valuable.
PPC Specialists Professionals who want to move beyond basic reporting and delve into advanced analytics techniques for insightful campaign analysis. Mastering Google Analytics alongside PPC empowers them to become truly data-driven marketers, creating successful strategies.
Data Analysts Individuals with some marketing knowledge seeking to specialise in PPC analysis. This course bridges the gap between data analysis and PPC strategy, leading to a strong understanding of conversion attribution and customer journeys.
Marketing Managers & Business Owners Leaders wanting to gain a more profound understanding of their digital marketing performance. Making informed decisions based on data analysis is paramount, and this advanced certificate offers precisely that. With increasing competition in the UK digital landscape, this understanding is crucial.