Advanced Certificate in Google AdWords for E-commerce

Sunday, 15 February 2026 09:28:27

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords for E-commerce: Master advanced strategies to boost your online sales.


This Advanced Certificate program is designed for experienced digital marketers and e-commerce professionals.


Learn to optimize Google Shopping campaigns, leverage remarketing, and analyze campaign performance using Google Analytics.


Develop expertise in advanced bidding strategies, including automated bidding and Google Ads scripts. Understand and utilize conversion tracking and attribution modeling effectively.


Elevate your Google AdWords skills and achieve significant ROI. This Google AdWords certificate will demonstrate your mastery of e-commerce advertising.


Ready to transform your e-commerce business? Explore the program details and enroll today!

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Google AdWords for E-commerce: Master the art of online advertising and boost your e-commerce sales with this advanced certificate program. Learn cutting-edge Google Ads strategies, including campaign optimization and conversion tracking. This hands-on course covers Search, Shopping, and Display campaigns. Gain a competitive edge in the digital marketing landscape and unlock lucrative career prospects as a PPC specialist or e-commerce marketing manager. Our unique curriculum focuses on real-world case studies and industry best practices, ensuring you're job-ready. Secure your future with proven Google Ads expertise. This Advanced Certificate in Google AdWords will transform your career.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Fundamentals for E-commerce
• Advanced Search Campaign Strategies for E-commerce
• Shopping Campaigns: Optimization and ROI
• Remarketing & Retargeting for E-commerce Success
• Measuring and Analyzing E-commerce Google Ads Performance
• Audience Targeting and Segmentation for E-commerce
• Google Ads Bidding Strategies for E-commerce (including conversion optimization)
• Automation & Scripting in Google Ads for E-commerce
• Advanced Google Analytics Integration for E-commerce Ad Reporting

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role Description Average Salary (GBP)
PPC Specialist (E-commerce) Manage and optimize Google Ads campaigns for e-commerce businesses, focusing on maximizing ROI and conversion rates. Requires advanced knowledge of Google Ads features, including Shopping campaigns. 35,000 - 55,000
E-commerce Marketing Manager (Google Ads) Develop and implement comprehensive digital marketing strategies, with a strong emphasis on Google Ads for e-commerce growth. Leads a team and manages budgets. 45,000 - 75,000
Google Ads Analyst (E-commerce Focus) Analyze campaign performance data, identify areas for improvement, and provide data-driven recommendations to optimize Google Ads campaigns for e-commerce clients. Strong analytical skills essential. 40,000 - 60,000
Senior Paid Media Specialist (E-commerce) Develop and execute advanced Google Ads strategies for major e-commerce clients. Provides strategic direction and mentorship to junior team members. Expert-level Google Ads knowledge required. 60,000 - 90,000

Key facts about Advanced Certificate in Google AdWords for E-commerce

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The Advanced Certificate in Google AdWords for E-commerce is a highly sought-after certification designed to equip professionals with advanced skills in managing and optimizing Google Ads campaigns specifically for online retailers. This program goes beyond the basics, delving into sophisticated strategies for driving sales and maximizing return on ad spend (ROAS).


Learning outcomes include mastering advanced bidding strategies, such as target CPA and ROAS bidding, effectively utilizing shopping campaigns and remarketing, analyzing campaign performance using Google Analytics, and implementing conversion tracking for accurate measurement. You'll also learn to create compelling ad copy and manage your Google Ads account efficiently.


The duration of the program varies depending on the provider and the chosen learning path, but typically ranges from several weeks to a few months of dedicated study. The curriculum often incorporates a blend of self-paced modules, interactive exercises, and practical case studies to ensure a comprehensive learning experience. Many courses include access to Google Ads training resources and support.


This certification holds significant industry relevance, making graduates highly competitive in the e-commerce job market. Skills acquired in this program, such as data-driven decision-making, advanced campaign optimization, and Google Ads management, are in high demand for roles in digital marketing, e-commerce management, and online advertising. Professionals with this certification demonstrate a proven ability to leverage Google Ads to boost sales for businesses, making them valuable assets to any organization focused on online growth. This advanced skillset, especially in PPC (Pay-Per-Click) advertising, is crucial in today's competitive landscape.


Ultimately, an Advanced Certificate in Google AdWords for E-commerce provides a strong foundation for a successful career in digital marketing, specifically within the dynamic and ever-evolving e-commerce sector. The program directly addresses the growing need for specialists adept at using Google Ads to achieve measurable results.

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Why this course?

An Advanced Certificate in Google AdWords for E-commerce is increasingly significant in today's UK market. With over 80% of UK consumers researching products online before purchasing, mastering Google Ads is crucial for e-commerce success. This certification demonstrates a deep understanding of PPC advertising, vital for businesses aiming to thrive in the competitive digital landscape.

Recent data shows a rising trend in online shopping, particularly via mobile devices. This necessitates expertise in mobile-focused AdWords strategies, a key component of the advanced certification. The following chart illustrates the growth of online retail sales in the UK (Source: [Insert credible UK e-commerce statistic source here]):

Understanding key performance indicators (KPIs) and campaign optimization techniques are paramount. The table below summarises the importance of specific metrics for successful Google Ads campaigns:

KPI Significance
Click-Through Rate (CTR) Measures ad effectiveness
Conversion Rate Indicates sales effectiveness
Return on Ad Spend (ROAS) Shows profitability of campaigns

Who should enrol in Advanced Certificate in Google AdWords for E-commerce?

Ideal Audience for the Advanced Certificate in Google AdWords for E-commerce
This Google AdWords certification is perfect for UK-based e-commerce professionals seeking to master advanced PPC strategies. Are you a marketing manager already familiar with the basics of pay-per-click advertising and looking to boost your ROI? Perhaps you're an ambitious digital marketing specialist aiming to enhance your skills in campaign optimization and data analysis? With over 80% of UK consumers using the internet for product research (source needed), mastering Google Ads is crucial for e-commerce success. This course helps you leverage advanced features such as remarketing and shopping campaigns to drive more sales and conversions. This advanced PPC certification is designed to elevate your e-commerce marketing game.