Advanced Certificate in Google AdWords Basics AdWords

Thursday, 12 February 2026 20:52:10

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords Basics: Master the fundamentals of online advertising with this Advanced Certificate program.


Learn search engine marketing (SEM) strategies and effective pay-per-click (PPC) campaign management.


This Google AdWords course is ideal for marketing professionals, entrepreneurs, and anyone seeking to boost their online presence through targeted advertising. Understand keyword research, ad copywriting, and campaign optimization.


Gain practical skills to create and manage successful Google AdWords campaigns. Elevate your digital marketing expertise with this comprehensive program.


Enroll today and unlock the power of Google AdWords! Start building your successful online marketing strategy.

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Google AdWords certification equips you with in-demand skills to manage successful pay-per-click (PPC) advertising campaigns. This Advanced Certificate in Google AdWords Basics covers essential concepts, from keyword research and campaign setup to performance analysis and optimization. Master Google Ads best practices, including bidding strategies and conversion tracking. Boost your career prospects in digital marketing and gain a competitive edge. Hands-on exercises and real-world case studies enhance your learning experience. Become a certified Google AdWords professional and unlock lucrative job opportunities in this rapidly growing field. This Google AdWords course guarantees you are prepared for the Google Ads certification exam.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Accounts & Structure
• Keyword Research & Match Types
• Campaign Types & Settings (Search, Display, etc.)
• Ad Creation & Best Practices (including Ad copy and extensions)
• Bidding Strategies & Budget Management
• Google Ads Reporting & Analytics (including conversion tracking)
• Understanding Quality Score and its impact on Google Ads performance
• Search Network vs. Display Network targeting and optimization

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description Primary Keywords Secondary Keywords
Google Ads Specialist Manage and optimize Google Ads campaigns, driving conversions and maximizing ROI. Requires strong analytical skills and proficiency in Google Ads platform. Google Ads, PPC, Campaign Management AdWords, SEM, Digital Marketing, Bidding Strategies
Paid Media Manager Develop and execute paid advertising strategies across multiple platforms, including Google Ads. Oversees budget allocation and performance reporting. Paid Media, Google Ads, Performance Marketing Digital Advertising, Social Media Ads, Data Analysis
Search Engine Marketing (SEM) Consultant Consult businesses on SEM strategies, including keyword research, campaign setup and ongoing optimization. Develops strategies for improving online visibility and driving traffic. SEM, Google Ads, Keyword Research SEO, PPC, Online Marketing, Client Management

Key facts about Advanced Certificate in Google AdWords Basics AdWords

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The Advanced Certificate in Google AdWords Basics is a valuable program designed to equip individuals with the essential skills needed to manage and optimize Google Ads campaigns effectively. This program focuses on the fundamentals, providing a strong foundation for further learning and career advancement in digital marketing.


Learning outcomes include mastering keyword research techniques, understanding campaign structures, creating effective ad copy, utilizing different bidding strategies, and tracking key performance indicators (KPIs) like conversion rates and cost per acquisition (CPA). Graduates will be proficient in using the Google Ads interface and applying best practices for search engine marketing (SEM).


The duration of the Advanced Certificate in Google AdWords Basics varies depending on the provider and the chosen learning pace; however, many programs complete within a few weeks of dedicated study. This allows for quick upskilling and immediate application of knowledge in professional settings or personal projects.


This certification holds significant industry relevance. Google Ads is a dominant force in online advertising, and professionals with demonstrated expertise in this area are highly sought after. Possessing this certificate significantly enhances job prospects and demonstrates a commitment to staying current with best practices in digital marketing, paid search, and online advertising strategies.


The program integrates practical exercises and real-world examples, ensuring learners develop practical skills alongside theoretical understanding. This hands-on approach makes the Advanced Certificate in Google AdWords Basics both effective and engaging, enabling participants to confidently launch and manage their own Google Ads campaigns or contribute significantly to existing marketing teams.

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Why this course?

An Advanced Certificate in Google Ads remains highly significant in today's competitive UK market. With online advertising spending in the UK reaching £24 billion in 2022 (Source: IAB UK), mastering Google Ads is crucial for businesses of all sizes. The certificate demonstrates proficiency in a vital skillset, boosting employability and career advancement prospects for digital marketing professionals. This Google Ads certification equips individuals with the knowledge to manage effective paid search campaigns, improving ROI and online visibility. The skills gained—including keyword research, campaign optimization, and performance analysis—are in high demand across various industries.

Industry Percentage of UK Market Share
Retail 18.75%
Finance 12.5%
Travel 8.33%
Technology 10.41%

Who should enrol in Advanced Certificate in Google AdWords Basics AdWords?

Ideal Audience for an Advanced Certificate in Google AdWords Basics
This advanced Google AdWords certification is perfect for marketing professionals in the UK seeking to enhance their skills in pay-per-click (PPC) advertising. With over 80% of UK businesses using online advertising (statistic source needed), mastering Google Ads is crucial for success. This course is tailored for individuals with some existing knowledge of AdWords fundamentals who want to elevate their expertise in campaign management, keyword research, and conversion tracking. Are you a marketing manager, digital marketer, or small business owner looking to gain a competitive edge in the UK market through effective AdWords strategies? If so, this course is designed for you! Expect to master advanced bidding strategies and improve your return on ad spend (ROAS).
Specifically, this program benefits:
• Individuals with foundational AdWords knowledge seeking advanced skills.
• Marketing professionals aiming to boost their career prospects in digital marketing.
• Small business owners looking to improve their online advertising ROI.
• Anyone managing Google Ads accounts who wants to achieve better results.