Advanced Certificate in Google AdWords AdWords Express Tutorial

Tuesday, 16 September 2025 08:45:42

International applicants and their qualifications are accepted

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Overview

Overview

Google AdWords AdWords Express tutorial: Master online advertising with our Advanced Certificate program!


This course is perfect for beginners and small business owners. Learn to create effective Google Ads campaigns quickly and easily.


We'll cover keyword research, ad creation, and campaign optimization. Understand Google AdWords bidding strategies and track your performance.


Boost your ROI and reach more customers. Our AdWords Express tutorial is designed for fast learning and immediate results. Get certified today!


Enroll now and unlock the power of Google AdWords. Google AdWords success starts here!

Google AdWords Advanced Certificate training empowers you to master Google AdWords and AdWords Express. This comprehensive tutorial provides hands-on experience with campaign creation, keyword research, and bid management. Boost your digital marketing career prospects with in-depth knowledge of advanced Google Ads features, including smart bidding strategies and conversion tracking. This Google AdWords Express course sets you apart, offering practical skills to manage successful paid search campaigns. Gain expertise in Google Ads analytics and reporting to optimize ROI and achieve measurable results. Secure your future with this certified Google AdWords program.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Setting up your first Google AdWords Express campaign
• Understanding AdWords Express keywords and targeting
• Writing effective AdWords Express ad copy for maximum impact
• Tracking and analyzing your Google AdWords Express campaign performance
• Optimizing your Google AdWords Express ads for better ROI
• Managing your Google AdWords Express budget effectively
• Utilizing Google AdWords Express location targeting features
• Exploring advanced AdWords Express reporting and analytics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Primary Keyword: Google Ads, Secondary Keyword: PPC) Description Salary Range (GBP)
Google Ads Specialist Manage and optimize Google Ads campaigns, driving online visibility and conversions. Requires strong analytical skills and PPC expertise. £30,000 - £60,000
PPC Account Manager Develop and execute PPC strategies for multiple clients. Oversee campaign performance, reporting, and client communication. Deep understanding of Google Ads essential. £35,000 - £70,000
Senior Google Ads Consultant Provide advanced Google Ads expertise to clients. Lead strategy development, team management, and complex campaign optimization. Exceptional knowledge of PPC and digital marketing required. £60,000 - £100,000+
Digital Marketing Manager (Google Ads Focus) Lead digital marketing efforts, with a core focus on Google Ads performance. Manage budgets, teams, and overall marketing strategy. Broad digital marketing skills combined with advanced Google Ads expertise. £45,000 - £80,000+

Key facts about Advanced Certificate in Google AdWords AdWords Express Tutorial

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The Advanced Certificate in Google AdWords, specifically focusing on the AdWords Express tutorial, equips participants with the essential skills to effectively manage and optimize online advertising campaigns. This program goes beyond the basics, diving into advanced techniques for improved ROI.


Learning outcomes include mastering keyword research strategies, understanding bid management and campaign structures, and analyzing campaign performance using Google AdWords data. You'll learn to leverage the power of AdWords Express for streamlined campaign creation, particularly beneficial for small businesses seeking efficient digital marketing solutions.


The duration of the program varies depending on the chosen learning path, with some options offering flexible, self-paced learning and others featuring structured, instructor-led modules. Check the specific program details for exact timeframe information. Successful completion results in a valuable, industry-recognized certificate.


This Google AdWords certification holds significant industry relevance, making graduates highly sought after by employers in marketing, advertising, and digital media. The skills learned in campaign management, conversion tracking, and reporting are highly transferable across various industries and businesses.


The tutorial specifically addresses the use of AdWords Express, a simplified version of the Google Ads platform ideal for those new to online advertising or needing a quick, efficient way to run campaigns. This makes the certificate valuable for both experienced marketers and those just starting their journey into the world of digital advertising and PPC (pay-per-click) marketing.


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Why this course?

An Advanced Certificate in Google AdWords, even encompassing the now-deprecated AdWords Express, remains significant in today's UK market. The digital advertising landscape is fiercely competitive, and effective pay-per-click (PPC) management is crucial for businesses of all sizes. According to recent studies, over 80% of UK consumers conduct online searches before making a purchase. This underscores the importance of mastering Google Ads to reach potential customers effectively.

The skills gained from an AdWords certification, even if focused on older versions of the platform, form a solid foundation for managing Google Ads campaigns. This includes understanding keyword research, campaign structure, bidding strategies, and performance analysis. These core concepts remain relevant despite platform updates.

Skill Importance
Keyword Research High - Essential for targeting the right audience
Campaign Budgeting Medium - Effective resource allocation is key
Conversion Tracking High - Measures campaign success and ROI

Who should enrol in Advanced Certificate in Google AdWords AdWords Express Tutorial?

Ideal Audience for the Advanced Certificate in Google AdWords AdWords Express Tutorial Characteristics
Small Business Owners Over 5.5 million small businesses operate in the UK, many lacking in-depth Google Ads expertise. This course helps them master AdWords Express campaigns and achieve better ROI.
Marketing Professionals Upskill your marketing team with advanced AdWords Express techniques. Learn to optimize campaigns, analyze data, and improve conversion rates. A recent study showed 70% of UK marketers consider PPC essential.
Freelance Digital Marketers Expand your service offerings and attract more clients. Mastering Google AdWords Express adds significant value to your digital marketing portfolio, boosting your competitiveness in the UK market.
Entrepreneurs Launch and scale your business effectively by leveraging the power of paid advertising. This course empowers you with the knowledge to run successful Google AdWords Express campaigns, even with a limited budget.